Half awake and stunned, I stared at the carnage on my bathroom sink. The toothpaste tube was still in my hand, the toothpaste lie in a useless blob on the vanity. The safety seal at the mouth of the tube was a mangled mess. One shiny bit of the silvery shield had adhered itself to my fingernail in my feverish attempts to liberate the Crest. It sparkled in the bathroom light, mocking me.
In 1982, seven people died after taking Extra Strength Tylenol that were laced with cyanide. No one has ever been charged with the crime. The incident prompted the FDA to enact more stringent regulations on product packaging. Tamper-proof or tamper-evident entered our lexicon and were there for our protection.
And that, my friends, is why you often find yourself clutching your aching head in one hand and repeatedly stabbing a Tylenol cap with a butter knife.
While frustrating, it is apparent why such precautions were necessary. But before long, EVERYTHING from batteries to the vibrators they power were secured in blister pack. Why tamper-evident packaging was necessary for these items, I’m not sure. I’m relatively certain it had to do with keeping thieves at bay. But seriously, with the magnetic alarm doo hickies that are all over products these days, is the added plastic armor really necessary?
Oh wait. It keeps THESE guys in business.
Whether the purpose of blister pack is to keep consumers safe, prevent theft or just provide some corporate wonk some where a good laugh is anyone’s guess. But the stuff has clearly pissed enough people off that Amazon.com is now marketing Frustration Free Packaging.
In fact, Amazon has a whole page explaining their Frustration Free packaging. They’ve partnered with over 300 companies who provide them with products in said packaging. The items come straight from the warehouse and are shipped to you requiring no more than a pen knife or a couple of snips of the scissors to open.
Bliss!
Amazon has long been my Christmas shopping destination of choice. Let’s see: Door Buster sale at 4 a.m. in the freezing cold on Black Friday – OR – 10 a.m., any day, in my pajamas with my laptop. Gee, I’m not sure which one is better! Besides, all those Frustration Free packages arriving on my doorstep makes several Christmases in one season! The Frustration Free packaging is just a pretty ribbon tied on top of that lovely gift. Here’s hoping other retailers follow suit.
